• VeChainThor blockchain has joined Coinbase’s Learn program to educate a global user base about its ecosystem.
• VeChain’s inclusion in Coinbase’s Learn program aligns with its commitment to sustainability and education.

VeChainThor blockchain has been featured in Coinbase’s Learn program, opening doors to educate a vast user base about its ecosystem, sustainability initiatives, and more. This comes after the listing of its native tokens, VET and VTHO, on Coinbase earlier this year.

The Learn Campaign offers users the opportunity to earn VET rewards by completing educational quizzes and engaging with the VeWorld mobile wallet. The campaign aims to enhance awareness and engagement with VeChain’s groundbreaking Proof-of-Authority consensus mechanism, twin token model, and enterprise use cases detailed in its “Web3 for Better” whitepaper, developed in collaboration with Boston Consulting Group (BCG).

This initiative also reflects the growing interest in blockchain adoption and sustainability in enterprise ecosystems. The campaign is likely to attract significant user participation while expecting between 750k to 1 million+ KYC completions, driving the growth of VeChain’s on-chain wallets and interest in its platform. Commenting on the development, VeChain CEO Sunny Lu said:

“VET’s recent Coinbase listing and the associated Learn program exemplify our two core values at vechain: sustainability and education. Through this program, vechain will educate users about the network, its applications, and token model, while also empowering them to invest their time and resources into a more sustainable ecosystem and ultimately, join us in building a greener future.

We are committed to promoting sustainable learning and participation; what’s exceptional is that we can do this on the world’s most trusted, respected, and legally compliant crypto platform — Coinbase.”

The Coinbase Learn Program

VeChain’s latest inclusion in Coinbase’s Learn program comes on the heels of its VeChain Harvard hackathon, a successful event conducted in collaboration with EasyA, a Web3 educational mobile app, and Boston Consulting Group (BCG), a global consulting firm.

The program signifies VeChain’s commitment to nurturing a positive brand perception and upholding its prestige in the growing blockchain industry. As the blockchain sector continues to expand, VeChain aims to contribute significantly to real-world blockchain technology adoption.

Coinbase’s partnership with VeChain highlights the growing importance of supply chain management in various sectors. Blockchain technology empowers companies to efficiently track the origins and routes of their products, thereby improving transparency and strengthening consumer trust.

Significantly, VET assumes a crucial role in shaping the future of blockchain markets, enabling transactions and bolstering smart contracts. VET holders enjoy access to a wide range of services and functionalities, which encompass the opportunity to earn rewards via staking and engage in the operations of the VeChain network. Consequently, VET users can actively participate in the platform’s governance and decision-making procedures.

VeChain’s prominence extends beyond its Coinbase listing, as the platform introduces a groundbreaking upgrade to VORJ, an innovative Web3-as-a-Service platform.