• VeChain has announced a revolutionary marketplace-as-a-service offering a no-code platform for any company to sell NFTs for physical and digital products.
• The first enterprise customer is Gresini Racing, an Italian MotoGP team that has deployed a marketplace; as customers pile in, the price of VET is expected to surge to new heights.

VeChain is a trailblazer in the blockchain world, and its latest product—a revolutionary marketplace-as-a-service (MaaS)—is set to cement its position at the top.

VeChain announced the new platform today, revealing that Italian MotoGP champions Gresini Racing will be its first enterprise user. It added:

MaaS’ launch is timely as we look ahead and build tools to onboard a rapidly tokenizing world, with projections of $16 Trillion in RWA by 2030.

According to an accompanying blog post, the new offering is a no-code digital asset tokenization platform. While its full launch is expected in Q2, Gresini Racing has partnered with ExPlus to launch digital collectibles to its fanbase.

Users can log in on the Gresini marketplace with their social media accounts without using crypto wallets. They can then purchase the company’s NFTs with their debit or credit cards and list them on the platform for other users in secondary sales.

Gresini’s Marketing Director Carlo Merlini commented:

Gresini Racing content will be made available through NFTs and digital collectibles, facilitated by ExPlus to launch on VeChain’s Marketplace as a Service platform. Contents will feature exclusive experiences and memorabilia, plus new ways to present the exciting heritage of Gresini Racing to MotoGP lovers across the world.

Having Gresini as the first client was essential to VeChain’s vision. The MotoGP team has no history in blockchain or general tech. Launching its marketplace atop the VeChain network proves that just about anybody can build on the new MaaS.

The MaaS was built with non-crypto natives in mind; it allows users to mint, sell, and transfer NFTs quickly without programming knowledge. VeChain promises another platform iteration that will include near-field communication (NFC) functionality and the ability to fuse real-world assets with their digital counterparts, known in the tech world as ‘phygitals.’

VeChain Sets the Bar with New MaaS

One of the greatest hindrances to blockchain adoption is the need for highly skilled developers to build applications on top of the blockchain. With the new MaaS, VeChain is solving this challenge and reducing the barriers to entry.

This strategy aims to lure the vast market of non-crypto users who shun blockchain because they believe it’s too difficult to crack. And with the tokenization of real-world assets estimated to hit $16 trillion, VeChain is positioning itself to be a market leader in the new world order.

Commenting on the new platform, VeChain’s Jake Campton stated:

The launch of VeChain’s MaaS platform is yet another initiative that demonstrates our resolution to supporting seamless mass adoption of blockchain technology through easy-to-implement, no-code solutions.

VET, the native token, will be the biggest gainer from the increasing traction once the MaaS launches in full in the second quarter. VET trades at $0.0433 at press time, gaining 12.20% over the past week. As Crypto News Flash reported, analysts are bullish on VET this year as its fundamentals rise steadily.

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