• VeChain’s problem-solving role in the coffee industry could make the ecosystem even bigger.

• VeChain is said to have a solution to the adverse effects of coffee on the environment.

VeChain (VET) is one of the few blockchains in the crypto industry with several real-world use cases across different fields. In a latest article, the use cases of VeChain have been highlighted in the coffee industry. It is reported that 500 billion cups of coffee are consumed globally each year, and 20,000 cups of coffee are consumed every second.

However, there are growing challenges as the market continues to expand. With this, blockchain technology could be a huge factor in driving the market to the next level. One important role of blockchain in the coffee industry is coffee traceability. With this, there could be an easy way to track the journey of the coffee from the beginning to the end of the supply chain. Also, the origin, country, and processing plant would be easily disclosed. 

The article mentions the Najing Zero coffee industry blockchain traceability solution which provides transparency and immutability of data.

By recording information at key nodes in the supply chain and uploading it to the VeChain blockchain, consumers can trace the detailed information on the process of planting, processing, and transportation of coffee beans, thereby ensuring the quality and safety of the product; at the same time, this also It helps coffee brands establish a good reputation and enhance consumer trust; coffee shops use traceable beans and introduce coffee varieties, journeys and planting stories to customers through traceability codes, which is also a means of differentiation.

VeChain Could Offset the Adverse Effect of the Coffee Industry on the Environment

Also, it is advised that coffee brands establish their private domain channels and communities. In addition, they should come up with their own brand image and user groups. This will reduce conversion and repurchase rates. It is important to note that the Najing Zero coffee industry blockchain traceability solution has a private domain drainage function. This can be found on the consumer display page to enable brands to introduce new traffic into the private domain according to the article.

it is also equipped with a channel marketing function to encourage distribution through code scanning incentives Shangqu actively scans code records to help brands strengthen channel management and control to prevent the problem of cross-selling; the digital collection marketing function helps brands quickly open up new potential customer groups while strengthening the stickiness of old customers.

The coffee industry is said to have some negative impacts on the environment including soil degradation, deforestation, etc. coffee also causes global warming from the high carbon dioxide emission. To address this issue, coffee brands are seeking low-carbon technology and environmentally friendly ingredients. Blockchains like VeChain measure the carbon footprints in their product to reduce the emission. 

The blockchain traceability solution for the Najing Zero coffee industry, through sustainable traceability on the blockchain, can credibly record the green coffee planting and production process, reduce waste in each link, provide jobs for remote areas, recycle and reuse raw materials, and develop A series of sustainable actions such as circular economy, to demonstrate sustainable measures to consumers, downstream brands, and regulators. Enterprises can also inform consumers of product carbon footprint information by calculating product life cycle carbon emission data.

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