• Salesforce and VeChain’s partnership to share data will give blockchain exposure to multiple business sectors.
• VET price responds positively to the cooperation and records a 49% increase in one week.

On April 8 this year, VeChain Foundation announced a partnership with Salesforce to test, trial, and build applications on the VeChainThor blockchain. Popular YouTuber Ben “BitBoy” Armstrong claimed in a recent video that it could be one of the most important in the entire crypto industry.

As Armstrong indicated, Salesforce is one of the largest global Customer Relationship Management (CRM) software company worldwide. Via the cooperation with VeChain, the software company will create a link between multiple business sectors.

According to Armstrong, Salesforce works with many major companies in the traditional market. Due to the features and multiple use cases that can be developed on VeChain’s platform, the YouTuber believes that this partnership was the next logical step for the blockchain company. Armstrong stated:

(…) if you talk about supply chain tracking, the next company integration will be into tracking data system, because where is that data going to go? It’s going into the system and get integrated. It’s going to be massive. They are official partners. This is one of the biggest partnerships in crypto and I can tell you that VeChain has already got a lot and it’s going to keep going for sure, I believe so.

Accordingly, BitBoy expects the cooperation to positively impact the price of VeChain’s native token, VET. Armstrong disclosed that he has increased his exposure to the token by 4x which, at the time of publication, trades at $0.17 with a 49% increase in one week and a 26% increase in the last day.

Why did Salesforce choose VeChain?

VeChain Foundation’s official release on the partnership with Salesforce highlights the role played by Daniel Nortje, Director of Strategy and Architecture at Salesforce. Nortje was part of building the Salesforce – Toolchain Adapt solution that enables data sharing in the VeChainThor.

The executive has recognized the potential of blockchain technology as a “critical” tool in the CRM industry. As such, the integration with VeChain will focus on tackling the most important challenges in this sector. Nortje stated the following about the cooperation:

Key benefit of working with VeChain was the simplicity of integration. VeChain provides a Blockchain-as-a-Service platform, which meant I did not have to provide any intermediary architecture myself. From what I’ve seen this is unique to the VeChainThor public blockchain and I thought it was a very good idea, especially for organisations who don’t necessarily want to invest in more systems to maintain.

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