• Google has updated its application store policies to help Web3 developers provide blockchain-based digital assets to users without advertising them.
• The move will significantly help in pushing the cryptocurrency and blockchain agenda mainstream in the coming years.

The meteoric growth of blockchain technology has brought forth a new class of Web3 economy fueled by the cryptocurrency market. As a result, traditional technology companies are fast aligning themselves to the imminent mainstream adoption of blockchain and cryptocurrency industries.

Moreover, more governments around the world have in the past two years enacted clear crypto rules to attract more investors and expand their economies. 

Google Embraces Blockchain Technology 

Alphabet Inc. subsidiary Google LLC plays a crucial role in the mainstream adoption of blockchain and cryptocurrency technology. Moreover, there are billions of devices using the company’s Android mobile operating system to access Web3 based applications.

Resultantly, Google has opted to change its policy measures to safely adopt the Web3 industry. Moreover, the company is likely to be held liable if more scaling Web3 applications continue running on its platforms.

Consequently, the company announced today that it has updated its policy to open up new ways for its users to transact blockchain-based digital content, including NFTs, within applications and games on Google Play. The company expects Web3 applications developers using its Google Play to clearly declare its sale of tokenized digital assets. Additionally, Google noted that developers may not promote any potential earnings from playing the Android-based games or trading activities.

“We really appreciate Google’s partnership in this collaborative effort to bring about innovation in this space and move these new economies forward. We think these new policies are steps forward for both players and developers alike and will positively impact the adoption of new technology while also protecting consumers,” John Linden, CEO, Mythical Games noted.

A similar narrative was highlighted by Matt Williamson, Senior Engineering Manager, Reddit, a social media giant platform that has significantly adopted NFTs and blockchain technology to revolutionize how content creators interact with the audience.

“At Reddit we believe in empowering our users by providing transparency and a responsible approach to blockchain-based digital content – like our Collectible Avatars. We partnered with Google to help update their policy, aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology. By setting clear guidelines, we can ensure that our users make informed decisions while enjoying immersive experiences,” Williamson noted.

The company has promised to continue engaging with Web3 developers in order to improve the overall experience of the blockchain-based applications on its platform.

Bigger Picture 

The adoption of blockchain-based applications by Google could be the beginning of the $2.4 trillion parent company investing in the cryptocurrency market. Moreover, BlackRock CEO Larry Fink thinks crypto mainstream adoption is imminent as Bitcoin is fast digitizing the gold market.

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