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With almost 22,000 unique crypto-projects on the market, gaining exposure and standing out from the crowd can be a daunting task. And in this industry, not being able to build and engage with an active community could mean the end of your business.
This is made evident by the fact that a whopping 98% of crypto start-ups fail, largely due to their inability to secure funding and scale operations.
Even if their idea is sound and the tech is on point, the lack of awareness across both the investor and user communities can result in a slow and painful death.
It’s for this reason that crypto press release distribution services are becoming more popular with each passing year. By leveraging the power of these platforms, crypto entrepreneurs can gain exposure and increase their brand visibility to large pools of potential investors and users with ease.
What is a crypto press release distribution service?
In a nutshell, crypto press release distribution services, otherwise known as wire services, are platforms that enable you to spread the word about your project or product with the help of well-crafted press releases.
By submitting your press releases to the top wire services, you can ensure that your news and updates reach a wide audience within minutes.
Essentially, the process works like this: You craft a press release, submit it to the wire service, and then have it distributed to a number of media outlets around the world.
The best services will help you get your news distributed to millions of potential users and investors, while also helping you to secure coverage from prominent industry publications.
Of course, this is something that would be difficult for a single person or team to accomplish manually.
With that said, not all press release distribution services are created equal. Some provide better coverage than others (especially when it comes to crypto-native publications), while some are simply more expensive and offer fewer features.
So, to help you make an informed decision when choosing a crypto press release distribution service for your project or product, we’ve compiled a list of the top five services for 2023.
Chainwire
Chainwire is a newswire service specifically dedicated to the crypto industry.
As a result, it is one of the most comprehensive services currently available to Web3 companies, offering press release distribution to the biggest and best crypto-native publications and media outlets in the world.
Depending on the package you choose, Chainwire can provide guaranteed front-page coverage on publications such as Cointelegraph, News.Bitcoin.com, and BeInCrypto, as well as access to a massive global audience of crypto enthusiasts in American, Asian and European countries.
In addition, Chainwire users can also gain access to a free translation service, detailed and real-time analytics of their coverage, and expert PR advice on how to craft the perfect crypto press release for maximum impact.
Chainwire is highly appraised by its users and is currently leading press release distribution in the crypto industry.
Pricing
- Lite $1,399 – 8 guaranteed press hits in crypto news sites
- Standard $2,499 – 16 guaranteed press hits in crypto news sites
- Premium $6,499 – 75+ guaranteed press hits in crypto news sites, including BeInCrypto, Bloomberg, Yahoo Finance, APNews, MarketWatch and Benzgina
- Gold $13,499 – 75+ guaranteed press hits in crypto news sites, including all outlets in Premium plus Cointelegraph, Bitcoin.com News, and CoinMarketCap
Accesswire
Accesswire is a highly-regarded press release distribution service that offers an all-in-one solution for businesses looking to gain exposure to their respective industries.
While Accesswire is not dedicated to the crypto industry, it has an extensive reach that can be leveraged by companies in this space.
Accesswire provides coverage to some of the biggest publications in the world and has a distribution network that consists of over 1500 news outlets across 98 countries. Through their cloud-based portal, monitor their performance and social reach in real-time and social reach in real-time.
Pricing
Accesswire has different pricing plans for different types of company structures. For private businesses, the prices are as follows:
- Online (Online only distribution) – $175
- Budget (Includes major news outlets) – $415
- National (Tailored for larger companies seeking major outlets and broker terminal and trading platforms) – $775
- Premium (Same as National, also includes targeted outlets, Business Insider, AP mobile, and specialty circuits) – $1,095
Businesswire
Businesswire is one of the oldest and most respected press release distribution services in the world.
They offer a range of packages that enable you to reach millions of potential customers and investors, while also ensuring maximum exposure with the help of their extensive custom-built network (NX Network), which publishes content to over 100,000 media outlets across 162 countries.
Like Accesswire, Businesswire is not crypto-specific but it does cover hundreds of leading publications and media outlets, some of which are crypto-native.
However, it’s important to note that Businesswire was one of the very first newswire services to offer crypto services after it played an important role in disseminating crypto news during the first Bitcoin boom.
Pricing
The following prices are the starting rates for a 400-word press release
- Local (to most U.S. State, Metro, or City circuits) – $475
- Regional (to any U.S. Regional circuit) – $510
- National (to the U.S. National circuit) – $940
CISION
CISION is another one of the global leaders in press release distribution services and offers a range of packages for businesses looking to reach a wide audience.
Its comprehensive solutions enable companies to take advantage of its extensive network, which includes 4,000 websites and 3,000 media outlets, as well as access to analytics and insights that can be used to track their performance in real time.
While CISION is not crypto-specific, its network covers some of the biggest publications in the world, offering access to media in 170+ countries and 40+ languages.
Pricing
CISION is available on an annual subscription and starts at $7,200 per year.
GlobeNewswire
GlobeNewswire is another top-tier newswire service that enables businesses to reach a global audience and share their news with media, investors, and consumers.
The company specializes in the delivery of corporate press releases and financial disclosures, which makes them a good fit for many crypto projects, but not all.
With that said, GlobeNewswire offers a fully tailored service, which means that you can pick and choose the publications that you want to target based on readership demographics and interests. Currently, you can access publications in over 130 countries across 35 languages.
Pricing
- DIY self-service option – $150+
- Full-Service Publishing to U.S. National – $560+
Final word
When it comes to distributing crypto press releases, there are a variety of options available depending on the size, budget, and reach of your project. While all of the services listed above offer access to large networks of media outlets and publications, they also vary in terms of pricing and features.
If you want a service fully optimized for crypto projects, then Chainwire is going to be your best bet. Offering guaranteed front-page access to some of the biggest crypto-native publications in the world, you will be hard-pressed to find a service that offers more exposure to Web3-savvy audiences.
Of course, if you are looking for a more general press release distribution service that covers the broader news industry, then you may want to consider Businesswire, CISION, GlobeNewswire, or Accesswire instead. All three of these services are tried and tested and offer access to thousands of media outlets across the world, making them ideal for businesses looking to maximize their reach.
