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- Telegram introduced toncoin for ads and crypto payouts, spiking TON wallet activations to record levels.
- Content creators on Telegram stand to gain 50% of ad revenue, while Toncoin’s Open League initiative fuels community engagement
Telegram has recently accelerated its integration of crypto technology, notably the TON blockchain, by introducing toncoin (TON) payments for advertisers and enabling crypto payouts for content creators within its messaging app. This move has sparked a surge in The Open Network (TON Blockchain) activity, positioning it as Telegram’s primary platform for facilitating a thriving social media advertising ecosystem.
When Telegram officially began accepting toncoins for advertisements, users activated a record-breaking 156,000 TON wallets, marking a significant milestone in the network’s adoption. This surge in activations, which more than doubled the previous record, underscores the growing interest and confidence in Telegram’s experimental foray into the crypto space.
Circular Economy Fueled by Toncoin
The network’s transition to a circular economy has been sparked by Telegram’s strategic choice to base its advertising platform on TON, which Toncoins power. In order to fund their marketing campaigns, advertisers transact in toncoins to fund their marketing campaigns, generating revenue that is subsequently divided evenly between content creators and Telegram.
This revenue-sharing arrangement incentivizes content creation and aligns Telegram with the growing trend of social media platforms recognizing and rewarding their content creators. However, content creators must wait until late May to withdraw any TON payments they receive, as per Fragment’s web page. In addition, Telegram’s enormous user base of 700 million active monthly users and 1 trillion channel views monthly places the platform in a profitable advertising space, which increases investor confidence in TON’s potential.
Telegram’s TON-based ad platform offers advertisers unparalleled accessibility and cost-effectiveness compared to traditional advertising avenues. With a minimal investment of only 20 TON (~$105), advertisers can initiate their campaigns through Telegram’s crypto platform, Fragment, marking a stark departure from the previous €2 million minimum threshold. This democratization of advertising opens doors for small-time advertisers to engage with Telegram’s expansive user base, circumventing the need for intermediary agencies.
Toncoin’s Evolution and Market Performance
Toncoin, originally conceived as part of Telegram’s now-defunct Telegram Open Network, has transformed under the auspices of the TON Foundation. Despite its tumultuous history with regulatory challenges, Toncoin has emerged as a formidable player in the crypto sphere, buoyed by Telegram’s recent initiatives. With TON’s value rising to a record high due to the excitement surrounding Telegram’s ad plan, the cryptocurrency has seen a spectacular spike in value. The token’s recent price surge, reaching $5.08 after a 2% increase, reflects investors’ optimism in its prospects.
Adding to TON’s ecosystem’s excitement, the Open League initiative will launch today, offering rewards to competing projects and users within the TON blockchain. With rewards totaling over 30 million Toncoins, valued at more than $115 million, this initiative aims to foster innovation and engagement within the TON community, further bolstering Toncoin’s position in the market. Telegram’s embrace of TON payments represents a significant step towards realizing a crypto vision that has faced regulatory challenges.
