• Sui Blockchain and Japan’s media giant GREE have inked a partnership.
• Through its subsidiary BLRD PTE LTD, GREE is now a Sui validator.

Japanese media giant GREE has inked a strategic partnership deal with Mysten Labs, the developer of the Sui blockchain network. Both entities signed a Memorandum of Understanding (MoU) on Thursday, June 22nd, giving BLRD PTE LTD, a Singapore-based subsidiary of GREE the approval to commence validation of  Sui. 

Concerning the development of Web 3.0 games using intellectual property (IP) in Japan, GREE plans to accelerate its effort with the Sui blockchain.

Markedly, Sui was developed by Mysten Labs as a blockchain that is based on the Proof-of-Stake (PoS) consensus mechanism. It possesses a horizontal scalable structure which facilitates high transaction processing capacity at very low fees. The Sui blockchain also provides an outstanding user-friendly environment for developers and creators by defining assets with diverse characteristics on-chain. 

GREE has been in operation since 2004 with the mission of making the world a better place through the Internet. According to the gaming giant, it has tried to keep pace with the latest technology to deliver its offerings. Last year September, GREE announced its development of blockchain games. That marked its entry into Web 3.0 ecosystem via its wholly-owned Tokyo subsidiary REALITY. Another blockchain-based partnership was the token investment with Oasys, a project dedicated to games with the theme of “Blockchain for Games”.

Again, GREE collaborated with Ava Labs to launch a Web3.0 game development support program dubbed Avalanche Arcad3 earlier this month.

So far, the company has recorded success through several strategic collaborations with other firms and has delivered the best entertainment package to its clients GREE is excited about this partnership with Mysten Labs as it believes that it is instrumental to its move to the next stage of technological advancement. 

GREE Moves to New Level of Technological Advancement 

Mr. Eiji Araki, senior executive officer of GREE and president of BLRD said “By combining Mysten Labs’ overwhelming knowledge of the three Web domains with our experience in the entertainment domain, we aim to deliver unprecedented entertainment to the world.”

“We are really looking forward to bringing great new content to “Sui” in the future with this strategic partnership,” he added.

At the same time, Evan Cheng, Co-founder and Chief Executive Officer (CEO) of Mysten Labs believe that Sui is the best partner for GREE. Cheng attested to the fact that GREE has a track record of delivering excellent entertainment content which cuts across games, anime, and the Metaverse. Furthermore, it has created a large number of content using well-known IPs. 

Similarly, KOSDAQ-listed tech company focused on GameFi services FLASK partnered with Polygon to bring its participation-driven GameFi platform NAODA to a larger Web3 audience. The integration will be done with the Polyon PoS algorithm to improve gaming experience.