- Ripple Labs Inc has expanded its footprint in the MENA region with a new partnership.
- The firm continues in its expansionary drive despite the SEC legal battle.
Despite concerns raised by the United States Securities and Exchange Commission (SEC) and its chairman Gary Gensler, Ripple Labs Inc has continued to push forward with its global expansion plans. In fact, the company has recently announced a massive push into the billion-dollar Dubai and Middle East and North Africa (MENA) markets, signaling its determination to succeed as a foremost blockchain payments firm.
In recent years, Ripple has been on a mission to expand its reach beyond the US and into the global market. One of the areas where the company has been focusing its efforts is the MENA region, which includes countries like Saudi Arabia, United Arab Emirates, and Egypt. This region has shown significant potential for growth in the fintech industry, making it an attractive destination for companies like Ripple.
As shared by the firm’s CEO Brad Garlinghouse during the Dubai Fintech Summit, Ripple will now open a new office in the Dubai International Financial Centre (DIFC) where it plans to host the seventh edition of its annual customers conference in November.
As I just shared on stage at #DubaiFintechSummit, @Ripple is expanding in Dubai. With 20% of our customers based in MENA and clear regulatory regimes being developed, it’s no surprise that Dubai is emerging as a key global financial hub for crypto innovation to thrive. pic.twitter.com/9lWEtYECq7
— Brad Garlinghouse (@bgarlinghouse) May 8, 2023
Interestingly, 20 percent of Ripple’s customers are from the MENA region which boasts of a clearer regulatory framework for the industry compared to its US counterpart which Garlinghouse says is “stuck” in terms of regulation.
Ripple vs SEC lawsuit to cost $200M
One of the impediments to Ripple’s breakout is its legal brawl with the SEC. According to Garlinghouse, his firm’s drawn-out legal battle with the SEC will cost it about $200 million.
The lawsuit between both parties began in December 2020 after the regulator accused Ripple of selling unregistered security in the form of XRP, which the SEC claimed was a violation of securities laws. On the other hand, Ripple contended that XRP should be regarded as a digital currency rather than a security.
Even though the CEO is optimistic about the firm’s chances of winning as new information emerges in the lawsuit, Garlinghouse has advised entrepreneurs against setting up in the US due to clarity in regulations, saying the nation prioritizes politics ahead of policy.
While the SEC and Gensler may have reservations about Ripple’s operations and use of XRP, the company believes that the benefits of its technology and digital assets are too great to ignore and that it can play a crucial role in driving economic growth and financial inclusion in the MENA region.
Ripple Secures Strategic Partnership in the MENA Region
Notably, one of the ways Ripple has been able to achieve success is through strategic partnerships with key players in the region. For example, the company has partnered with the National Bank of Egypt to provide cross-border payment solutions using its XRP digital asset.
Additionally, Ripple has collaborated with the Saudi Arabian Monetary Authority to develop a pilot program for instant cross-border payments between Saudi Arabia and the United Arab Emirates. Consequently, these partnerships have enabled Ripple to establish a strong presence in the region and tap into the growing demand for innovative fintech solutions.
