• PayPal’s introduction of crypto transactions for US merchants signifies a strategic expansion into digital finance, aiming to make cryptocurrency management more accessible for businesses.
• The initial unavailability of this service in New York highlights ongoing regulatory challenges that could influence the rollout and adoption of such digital finance innovations across different states.

According to a recent PayPal announcement, millions of US merchants can now buy, hold, and sell digital assets directly from their business accounts. Previously, PayPal and Venmo were reported by CNF to embrace the Ethereum Name Service (ENS) for simplified crypto transactions.

At the moment, this new functionality represents the company’s latest effort to expand the utility of cryptocurrencies for businesses. However, it’s important to note that this feature will not be available in New York initially, reflecting regulatory limitations in certain states.

As highlighted in a recent tweet by Reuters today, PayPal will allow cryptocurrency buying, holding, and selling for US merchants.

PayPal’s Growing Commitment to Cryptocurrency

Furthermore, this development follows PayPal’s continued expansion into the crypto space. Last August, the company introduced its own stablecoin, PayPal USD (PYUSD), further showcasing its commitment to integrating digital assets. PayPal first ventured into crypto in October 2020, allowing customers to trade and shop with digital currencies—a move that aligned with the massive bull run that began later that year.

Demand from Merchants Driving New Functionality

In addition, Jose Fernandez da Ponte, a PayPal executive, noted that business owners have been asking for the same cryptocurrency capabilities available to consumers. By enabling crypto trading for businesses, PayPal aims to meet this demand and make digital asset management easier for merchants. This new feature underscores the company’s focus on staying at the forefront of the evolving digital finance landscape.

In relation to this new integration of PayPal to the cryptocurrencies like ETH, at the time of writing, Ethereum (ETH) is trading at a price of $2,624.69, having surged by 0.08% in the past day and 8.09% in the past week.

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