• The largest Italian agricultural association and the largest tomato processing company in the country rely on VeChain’s blockchain technology to make the tomato supply chain traceable.
  
• The project is managed by Tokenfarm, an initiative of Coldiretti, and involves about 300 companies, 17 cooperatives and six producer associations in Italy.

Coldiretti and Princes Industrie Alimentari have joined forces to launch a project to guarantee the supply chain for vegetables, integrating VeChain as a decentralized ledger technology (DLT). Coldiretti (Confederazione Nazionale Coltivatori Diretti) is the largest association representing and supporting Italian agriculture and Princes Industrie Alimentari operates the largest tomato processing plant in Europe in Foggia, Italy.

According to a local media report, the association and the company have signed an annual contract as part of a three-year supply chain agreement to support the “Made in Italy” quality label by promoting quality and national origin. Among the various initiatives, the farmers’ association and the company are developing a digital platform based on the VeChainThor blockchain.

The project is managed by Tokenfarm, an initiative of Coldiretti led by Pier Luigi Romiti. The aim of the pilot project is to make it possible to track all products and thus improve quality. The project has been in the development phase for a year and a half and has involved some 300 companies, 17 cooperatives and six producer associations that will use the VeChain based blockchain platform to track their deliveries.

As Romiti stated, the project is a great challenge which is now being mastered. During the COVID-19 period, farmers were trained in the use of the platform and in the insertion of production data on the VeChain blockchain:

This time we were ready and after a year and a half’s work we involved 300 companies, 17 cooperatives and six producers’ associations who, within a very important three-year agreement for the price of raw materials, agreed to track all their supplies. In fact, three million quintals of tomatoes pass through the Princes factory every year. We are now in the phase of adoption by the farmers, who we trained during the Covid emergency to use the app to enter the data that are then certified in the blockchain.

As the CEO of Tokenfarm further explained, the first tests of the project have been successful. Coldiretti said he was convinced that this was the right way to guarantee high quality tomatoes in Italy. Moreover, as Romiti stated, the VeChain blockchain is also intended to guarantee that the tomatoes come from farms that comply with the required ethical standards.

It will obviously be an open experiment for several years, because we will have to perfect the blockchain with our partner Vechain. But in the meantime, the first trial has convinced us that this is the right way: we pay more for the tomato and we guarantee its quality.

VeChain’s adoption in Italy

At the beginning of June, ICAB La Fiammante, an Italian food company with more than 70 years of experience, announced that it will use the My Story™ traceability solution co-developed by DNV GL and VeChain. The VeChainThor blockchain is being piloted as part of a pilot project to record information on the production and transport of Italian tomatoes.

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