• Ava Labs offers intellectual property management solutions to K-pop artists through the Avalanche blockchain.
• This will provide transparency and protect artists from underpayment and copyright violations, especially in live music and event ticket sales.

In a recent announcement, Ava Labs announced that it would provide intellectual property management solutions to South Korean K-pop artists by leveraging its own Layer-1 blockchain network, Avalanche. A recent report from Allied Research showed that the K-pop industry will reach a $20 billion valuation by 2031. This includes sponsorship deals, ticket sales, and merchandising.

Speaking to DL News, Justin Kim, head of Ava Labs in South Korea, emphasized the need for artist protections and highlighted how blockchain technology could provide unmatched transparency and efficiency for artists frequently underpaid by recording companies.

This issue also affects live music and events, where venues and ticket processing companies often underreport ticket sales, reducing artist revenues—an age-old problem for gigging musicians.

Protecting one’s intellectual property rights has become more important than ever before. Artists and musicians now wrestle to protect their creations against copyright violations and unauthorized usage. Furthermore, artists also need protection from artificially intelligent programs that scrape the internet while looking for content for training purposes.

Platforms like Overlai address this issue for visual artists by embedding metadata in images and videos with an invisible watermark. This watermark is then recorded on the blockchain, creating an immutable and indisputable record of ownership. Furthermore, the software enables visual content creators to opt out of AI scraping.

Avalanche Blockchain – the Go-to solution Across Industries

Layer-1 blockchain network Avalanche has become the go-to platform for bringing real-world assets (RWA) on the chain. Due to Avalanche’s extensive customization capabilities, organizations are leveraging the network to deliver tailored solutions.

Major financial institutions like JPMorgan, City Bank, and ANZ are leveraging Avalanche’s network—utilizing both the Avalanche C-Chain and Avalanche Evergreen subnets—to test and deploy a wide range of blockchain solutions, as reported by Crypto News Flash.

In another development, renowned game series maker Konami has embraced Avalanche (AVAX) to enter the blockchain market. In its first foray into blockchain technology, Konami has partnered to create a new NFT platform called “Resella.” This alliance will significantly boost the adoption of the Avalanche ecosystem, as per the CNF update.

Moreover, the leading decentralized finance marketplace, Clearpool Finance, recently chose the Avalanche blockchain network to launch its Credit Valuts. This collaboration signifies that the exclusive offer of uncollateralized borrowing for institutions will be available on Avalanche. Additionally, Credit Vaults will host Clearpool’s first Real-World Asset (RWA) pool on the network, per the CNF report.

Over the last month, Avalanche’s native cryptocurrency, AVAX, has faced major selling pressure. However, the AVAX price has again recovered above the $25 level. As of press time, Avalanche (AVAX) is trading 1.86% up at $25.89 with a market cap of $10.1 billion.