• The Partnership between Ubisoft and Immutable is expected to further unlock the web3 potential and create a new gaming experience, thus helping improve the IMX trading volume and overall liquidity.
• The partnership with Ubisoft signifies a major milestone for Immutable following the successful TestNet launch of its zero-knowledge roll-up gaming solution Immutable zkEVM, and successful game demos for their flagship titles, Guild of Guardians, Metalcore, Shardbound, and Infinite Victory.

Immutable (IMX), a global leader in developing mesmerizing gaming experiences through blockchain technology, has announced a strategic partnership with Ubisoft, another gaming powerhouse with a robust portfolio including Assassin’s Creed, Brawhalla, Tom Clancy’s Rainbow, Just Dance, and Rabbids, among many other.

According to the announcement, the two gaming behemoths intend to unleash more fluid games with cutting-edge technology that involves the players in the financial aspect.

Following the announcement, IMX tokens had gained about 4 percent in the past 24 hours to trade around 88 cents on Thursday, November 09. Additionally, the daily average trading volume for IMX had spiked more than 25 percent to around $77 million on a total valuation of about $1.76 billion.

Closer Look at the Immutable and Ubisoft’s Collaboration

According to the announcement, the first agenda following a successful collaboration of the two companies is sharing the respective expertise in gaming development and the technology used in ensuring a seamless and high fluidity of web3 gaming.

Otherwise, Immutable will be looking at democratizing digital ownership of the respective games while Ubisoft will be furthering its ambition to decentralize its gaming portfolio through its strategic Innovation Lab. Moreover, there is a genuine demand for web3 gamifi protocols that are immersive for the players with financial incentives through blockchain technology.

“As the platform of choice for many leaders within the Web3 community, Immutable offers both cutting-edge technology and unique expertise in seamlessly integrating decentralized technologies into games. We’re excited to partner with them and look forward to bringing that level of fluidness within a full-fledged game, so players only have to focus on the fun of the experience,” Nicolas Pouard, Vice-President of Ubisoft’s Strategic Innovation Lab and Head of Blockchain Initiative, noted.

Similar sentiments were highlighted by James Ferguson, Immutable CEO and Co-Founder, who added that the strategic partnership will undeniably help widen digital gaming ownership among other benefits.

Worth noting that Immutable has made several steps to ensure secure and scalable adoption of its blockchain products including the recent launch of the Zero-Knowledge roll-up testnet gaming solution dubbed Immutable zkEVM among several gaming titles.

“Partnering with Ubisoft is a defining landmark for Immutable. We couldn’t be more excited to explore with Ubisoft the benefits of web3 and digital ownership for players. We plan to bring the full weight of our ecosystem to bear to ensure the partnership’s success. We are confident that we will bring to life a fresh new experience that players will love,” Ferguson noted.