• Blockchain commerce application Halliday has made its grand public debut after years of development.
• Halliday is supported by some of the biggest investors and partners in the industry.

Halliday International Inc., recognized for connecting Appchain to commerce has unveiled its network to the public. Supported by top investors like Hashed and a16z, Halliday seeks to simply the onboarding and digital asset acquisition for its users through its commerce network.

What Halliday Brings to the Table

As revealed in a press release shared with Crypto News Flash, Halliday hopes to bring its solution to companies and commerce applications. At the moment, there exists a technology gap and fragmented user experience challenging blockchain-based payments. To fight this battle, Halliday has provided a commerce automation platform for modular chains. With this, users can easily spend, manage, and transact with ease.

The ultimate aim of the Halliday network is to bring blockchain technology mainstream. Using Halliday’s Commerce Layer, users can now have a frictionless experience with just a single click. As a result of the Halliday network, users can now say goodbye to the frictions of DEX interactions. It also eliminates a myriad of bridges when purchasing native tokens.

In addition to this, the network permits users to swap from any chain to any native tokens. With this feature, they can transfer their existing balance from any modular chain, encouraging a simplified experience for users.

Furthermore, Halliday takes the challenge of Non-Fungible Tokens (NFTs) investors into account. With the launch of the commerce network, users can buy an NFT with one or more balances available on different networks. This can be done with a simple, one-click modal to power seamless mints, opening up varied options for NFT users.

Griffin Dunaif, CEO of Halliday commented on the launch, stating, “Current blockchain commerce solutions lack user-friendly interfaces and present integration challenges for developers.” “We are building a platform to make commerce easy, empowering users to spend and transact across multiple chains and protocols. This enables mainstream adoption and grows the economic activity of the ecosystem,” the CEO added.

Ryan Kim, Co-founder and Partner at Hashed disclosed that Halliday’s technology aligns with the company’s vision for the future of digital commerce. “We’re excited to support Halliday’s launch, bringing its innovative approach to simplifying blockchain-based transactions and enhancing user experiences,” says Kim.

Halliday Building a Formidable Ecosystem

Besides the investment support from Hahed and a16z, Halliday said it has collaborations with developers such as DeFi Kingdoms, Shrapnel, and Ancient8. With over 26 partners already supporting Halliday, the team encompasses individuals with years of experience from globally recognized Web2 and Web3 brands like Meta, Netflix, Compound, Matter Labs, and more.

Meanwhile, the support from Hashed is not surprising and uncommon. This is because the firm is a key investor in innovative projects in the blockchain space. As highlighted in our previous article, Hashed was amongst other top investors who joined Navi Labs in launching the Navi protocol.

a16z follows a similar path to Hashed. The firm recently supported EiegnLayer with a $100 million investment fund. In a recent update, we covered earlier, the fund is targeted to support the broader Ethereum ecosystem. In a more recent partnership, a16z allied with Filecoin to.