• GoDaddy and Ethereum Name Service make it easier to link domains with crypto wallets, improving the user experience.
• This collaboration between GoDaddy and ENS represents a breakthrough in connecting traditional DNS with blockchain technology.

GoDaddy, in collaboration with Ethereum Name Service (ENS), has announced an initiative that makes it easier for users to connect their domain names with their ENS names. This integration enables the effortless joining of the Domain Name System (DNS) with blockchain technology, with no additional costs or technical expertise required.

Facilitating the Connection between DNS and Blockchain

DNS is a database that converts readable domain names into Internet Protocol (IP) addresses, while ENS simplifies crypto wallet addresses into easy-to-remember names. The collaboration between GoDaddy and ENS helps domain owners with the security of GoDaddy and the benefits of the ENS blockchain infrastructure.

GoDaddy and ENS Statements

Paul Nicks, president of domains at GoDaddy, expresses enthusiasm for this partnership, highlighting the opportunity for users to experience the combination of domain names and blockchain technologies.

On the other hand,Nick Johnson, founder of ENS, emphasizes the move towards a more secure and decentralized internet, highlighting the importance of ENS as an essential part of the internet infrastructure.

Overcoming Technical and Economic Barriers

Until now, high gas rates and other technical obstacles have limited the smooth transition of domain names to ENS. To overcome this, ENS has implemented new smart contracts that facilitate domain name resolution in ENS at the DNS top-level domain (TLD) level. This innovation enables verification of DNS records and enables a method with no additional costs to users.

User Integration Benefits

The integration not only simplifies the user experience but also strengthens trust in digital identities. Domain owners and crypto wallet holders can easily link their digital assets, improving management and efficiency.

Advancing the Use of Digital Properties

This development represents a breakthrough in simplifying the use of digital properties, creating a more convenient and secure environment for users. Domain linking in GoDaddy and the integration of ENS with this platform open up a new sector of possibilities in the interaction with web domains, combining the best of DNS and blockchain.