- As part of the sponsorship, Bybit will have its branding and logo on the NAVI jerseys.
- Two players will undertake other initiatives like charity, student projects, anti-bullying campaigns, etc.
An increasing number of crypto exchanges are now working to build close synergies with eSports gaming platforms. On Wednesday, August 18, one of the biggest crypto exchanges Bybit entered a multi-year partnership with eSports gaming platform NAVI.
This helps Bybit get a foot-in-the-door of the rapidly emerging eSports market. Besides, it will help to bridge the gap between the two most creative and big communities of finance and sports.
As part of the sponsorship, Bybit’s branding and logo will appear on NAVI jerseys. Apart from the branding, there’s are also a few impact-driven collaborations between the two players. It includes charity initiatives, school and student projects, as well as anti-hate/anti-bullying campaigns. In a press release shared with Crypto News Flash, Ben Zhou, co-founder and CEO of Bybit said:
The COVID-19 pandemic has changed many established conventions in a number of human experiences. Both sports and finance have witnessed the exponential pace of mainstreamization of two new entrants — esports and cryptocurrency.
We are delighted to connect with one of the most iconic names in esports that provided 86.1 million hours of thrilling entertainment to audiences worldwide in 2020. As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.
Crypto exchange Bybit will be taking up several initiatives to help NAVI fans put their competitive skills at work. One such is Bybit’s flagship World Series of Trading (WSOT) crypto trading competition. The crypto community is quite excited with Bybit’s SWOT event as it attracts a prize pool of a record $7.5 million.
The coming together of two ace players
Both Bybit and NAVI have cemented their dominance in the sector of their operation. Bybit has more than 2.5 million registered users from across 200 markets worldwide. It is the second hot destination for trading Bitcoin futures. During the first quarter, Bybit also clocked a total trading volume of $1 trillion.
Bybit has been a preferred destination for crypto trading among both – retail and institutional players. Reliability amid high volatility, intuitive and innovative online trading, and cloud mining experience are some of its major USPs.
Bybit’s recent sponsorship for NAVI will feature some educational resources. This will help NAVI gamers to diversify and invest in crypto assets.
On the other hand, NAVI has a massive 18.4 million fanbase. On YouTube, it also attains cumulative video views of 15 million fans per month. Thus, joining hands with Bybit will help the NAVI gamers to unlock endless possibilities in the crypto space. NAVI CMO, Alexander Pavlenko said:
I believe that this was bound to happen. Cryptocurrency and esports have much in common: They are new, fast-growing and interesting to keep watch and learn. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team.
Also we want to represent the esports world to cryptocurrency enthusiasts as a point of their interest. We hope to bring new game-changing and engaging projects to make esports a better place to play together.
Bybit is not the first player to expand its market footprint with eSports collaboration. Although not entirely similar, crypto exchange FTX is looking to enter the NFT sports and entertainment industry. Besides, it also announced to sponsor players in the Ethereum-based game Axie Infinity.
