- Casio and Polygon have just inked a strategic partnership.
- This linkup is hinged on the creation of virtual G-SHOCK NFTs on Polygon.
Japanese watchmaker Casio has inked a strategic partnership with Polygon Labs to release its virtual G-SHOCK, a Non-Fungible Token (NFT) version of one of its shock-resistant products on the Polygon blockchain. This interactive user community initiative from the two top industry players is aimed at creating a bridge between the popular G-SHOCK line of shock-resistant watches and its long list of global user bases.
Per a press release, Casio noted that it is currently delving into fast-growing technologies like NFTs and metaverse for its virtual community, “opening the door to co-creative projects and other all-new experiences.”
In conjunction with the Layer-2 scalability platform of the Ethereum blockchain network, Casio is also looking to launch an NFT-based collection of community access passes with 15,000 limited editions of the digital collectibles. The launch of the 15,000 G-SHOCK Creator Pass NFTs will take place on the project’s Discord channel.
The first tranche of distribution will commence on September 23rd. However, only Casio customers who have registered for a CASIO ID at the company’s membership site will be eligible for this pre-distribution phase. The pre-distribution will last till September 26th after which a public distribution will follow from September 26th to 29th.
These passes will grant holders exclusive access to co-creative events and projects within the community. One of the first initiatives is the G-SHOCK Creator Pass Color Design Contest. During this contest, community members will be given the privilege to create and vote on their preferred design for the pass. According to Casio, this is just one of the new virtual experiences that the company will offer to G-SHOCK users.
Exploring The Polygon Blockchain For Speed
Generally, the G-SHOCK model of Casio watches is popularly known around the world. The brand which was first introduced in 1983, has effectively carved an unprecedented niche for itself over the years. Before this collaboration with Polygon, the G-SHOCK brand had bagged several partnership deals with influential figures across different domains including fashion, sports, art, and music.
The decision to leverage the Polygon blockchain was informed by the capacity of the L2 network to offer “lightning-fast transactions to make the process of minting and managing their NFTs seamless, convenient, and carbon-neutral.” Reiterating Casio’s stance on the choice of Polygon, Takahashi Oh, Casio’s Senior General Manager of Timepieces highlighted that the virtual G-SHOCK was built to be accessible, innovative, and inclusive.
This means that the project aims to provide customers with a user experience that is frictionless and simple. With this goal in mind, Polygon became the most natural and logical choice for the company. Oh added.
The goal is for the company and users to work together and develop the G-SHOCK brand, which celebrated its 40th anniversary this year.
Casio has now joined the likes of Starbucks, Adidas, and DraftKings which have their initiatives integrated into the Polygon blockchain.
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