• As Ethereum ETFs get closer to launch, experts warn that Grayscale could lose out on a massive opportunity yet again due to its unrelenting high fees.
• They expect BlackRock to dominate yet again, as it did with Bitcoin products, and by having the lowest fees, the asset management giant is already winning pre-launch.

Ethereum ETFs are days away from launch according to industry experts and insiders with the scoop. BlackRock and Franklin Templeton have reportedly been granted preliminary approval and many expect the products to launch this month. However, the same catastrophic play that led to billions of dollars in outflows from Grayscale seems inevitable, and BlackRock is likely the biggest winner.

As we reported Thursday, insiders revealed that Gary Gensler has all but given the final nod to BlackRock, Templeton, and VanEck’s Ether ETFs, with some expecting them to launch in the coming week. Templeton missed out on the Bitcoin play, but after realizing the massive market potential, it has pushed hard to be a player in the ETH market.

But what happens to Grayscale? The crypto asset manager once ruled institutional investment in the sector. However, when its GBTC Trust converted into an ETF, it failed to slash its fees, a decision that has proven calamitous. From January to the end of June, GBTC had bled $18.,7 billion and lost its position as the largest ETF to BlackRock’s iBIT.

According to market experts, this dynamic will play out again, this time with Ethereum. BlackRock and the other seven applicants have all pledged to keep their fees low to attract investors. The $10 trillion giant, in particular, will have the lowest fees in the sector at 0.12% in the first 12 months and 0.25% thereafter.

In stark contrast, Grayscale is expected to maintain its 2.5% fees, which it imposed in the pre-ETF era when it was the only reputable vehicle for big-pocketed investors.

Grayscale’s “Huge Miss”

ETF experts have lambasted Grayscale for its stubborn pricing, which could cost it yet another massive opportunity. ETF Store President Nate Geraci said that he thinks this will be “a huge miss by Grayscale” and that it was “disappointing.”

He added:

Entire pricing strategy around both spot btc & eth ETFs seems focused on maximizing short-term revenue vs playing long game.

Others like Bloomberg’s ETF expert Eric Balchunas also criticized Grayscale’s approach. He noted:

Grayscale not lowering at all. This means they 10x higher than competition. Wow. Prob cause some outrage outflows.

Grayscale has a second chance, however. The company is expected to spin out 10% of its main ETF into a smaller product dubbed the Ethereum Mini Trust ETF. As we reported Thursday, the product has received the green light from the SEC.

Many, including Balchunas, expect that the company will undercut competitors’ fees with the mini ETF. At launch, the mini product will get 10% of the larger ETF’s assets, which amounts to $1 billion.

Away from the individual competitions, Ethereum ETFs are expected to be a big hit, with some investors expecting them to hit $15 billion within months, which would be a third of their BTC counterparts.

ETH trades at $3,491, gaining 2.7% in the past day and 11% in the past week.

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