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Crypto exchange Bitget announced the launch of the Ambassador program as part of their Blockchain4Her (B4H) initiative. This initiative, which was unveiled earlier in 2024 at the World Economic Forum with a $10 million allocation, aims to support women in the rapidly evolving space of Web3.

Joining the committee are three prominent figures in the Web3 arena: Tess Hau, founder of Tess Ventures; Yevheniia Broshevan, Co-founder of Hacken; and Cecilia Hsueh, CEO of the Layer 2 ecosystem project Morph.

The B4H Ambassador Program is set to implement a multifaceted strategy to improve the role of women in the Web3 and blockchain domains. Firstly, it will highlight the diverse journeys of its Ambassadors through inspirational stories, aiming to humanize the path to success in various fields and make it more inspiring for women.

Events and meetups will serve as another avenue of empowerment, providing a vibrant platform for Ambassadors to showcase their expertise at regional and international gatherings, including conferences and speaking engagements.

Moreover, the program will offer support to women through consultancy sessions and mentorship programs, fostering a nurturing environment that nurtures female talent. The targeted support will provide opportunities for collaboration with leadership teams and industry professionals, ensuring that the Ambassadors are well-equipped to make significant contributions to the community and their personal growth.

Gracy Chen, the Managing Director of Bitget comments, “Women are the most underused resource of the global economy in practically every industry. We, on our part, are determined to promote their involvement in the blockchain space by opening up opportunities for them to join the industry and develop.” 

Ambassadors play a pivotal role in spearheading educational and supportive initiatives, a fact underscored by Bitget’s collaboration with football icon Leo Messi for the second consecutive year. Messi is also the face of Bitget’s Blockchain4Youth project, which is geared towards educating and supporting young generations on digital technologies and assets.

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