- Binance users in Australia and New Zealand will be offered exclusive opportunities including through The Weeknd’s After Hours Til Dawn tour.
- Attendees will also be presented with a limited-edition Souvenir NFT as a token of appreciation
In a bid to bring together musical fanatics and Web3 enthusiasts in the Oceania region, the leading cryptocurrency exchange by daily traded volume and global registered users, Binance, has collaborated with music icon The Weeknd to enable the After Hours Til Dawn global tour.
Closer Look at Binance-Powered Musical Tour In Australia and New Zealand
Notably, the musical tour is expected at Suncorp Stadium in Brisbane, Australia on November 20. On November 24, the tour is expected to be at the Accor Stadium in Sydney, Australia. On Friday, December 01, The Weeknd tour is expected at the Marvel Stadium, in Melbourne, Australia.
As for the New Zealand fans, the After Hours Til Dawn tour is expected at Eden Park in Auckland. The Weeknd collaborated with Binance to bring the first-ever global concert tour that integrates Web3 in a bid to elevate the fan experience.
“The Weeknd is widely recognized for his innovative and unique contributions to the music industry. We are excited to be able to partner with the ‘After Hours Til Dawn’ tour to unlock the power of Web3 and champion special fan experiences,” said Binance VP of Global Marketing, Rachel Conlan. “We are just scratching the surface of how we utilize the power of crypto and blockchain technology to set new standards in the entertainment industry.”
Notably, The Weeknd’s After Hours Til Dawn global tour started during the summer of 2022 and has so far engaged over 3 million global fans. The collaboration is strategic for Binance, which seeks to scale its crypto services to more users around the world. Reportedly, more than 30,000 fans have joined Binance and The Weeknd’s online challenges via EnterTheDimension.com, and over 15,000 Souvenir NFTs (SNFTs) have been claimed across 14 countries on the tour so far.
According to a press release shared with Cryptonewsflash, Binance users in Australia and New Zealand will be presented with exclusive opportunities during the grand tour. In addition to the perks, Binance noted that attendees and customers will receive a limited edition of souvenir NFT as a token of appreciation. Meanwhile, The Weeknd’s fans will also be presented with an exclusive NFT collection through Binance.
“These distinctive NFTs act as a digital keepsake of the performance and unlock opportunities to win autographed merchandise, entry to exclusive events, and even VIP access to The Weeknd’s concerts,” the announcement noted.
Bigger Picture
Binance has taken responsibility as the leading cryptocurrency exchange to assist in making the world a better place for all. Already, Binance has donated about $2 million to the XO Humanitarian Fund, which is administered by the World Food Program USA. Additionally, the exchange intends to donate approximately 5 percent of the sales of the NFT tour to the same organization.
