• The collaboration between Atma.io and Hedera aims to revolutionize carbon emissions tracking by utilizing the Hedera Consensus Service and Token Service.
• This groundbreaking approach enables granular carbon accounting, and tokenization of carbon footprints, and facilitates the acquisition of credible carbon reduction tokens, contributing to net-zero emissions targets.

World’s leading product cloud protocol Atma.io has recently announced its collaboration with the HBAR Foundation to work on sustainability initiatives. As part of the partnership, they plan to integrate Hedera’s distributed ledger technology (DLT) into the atma.io Connected Product Cloud.

This integration enables atma.io customers to leverage one of the most cost-effective and energy-efficient DLT/Blockchain platforms, aiding them in reaching their decarbonization objectives. The atma.io Connected Product Cloud, launched on March 19, 2021, empowers brands in their pursuit of net-zero targets and waste reduction throughout the supply chain.

Currently, the atma.io platform manages a vast inventory comprising over 22 billion items across various sectors, including apparel, retail, food, and healthcare. Notably, six of the top 20 global apparel brands and four of the top 10 quick-service restaurants (QSRs) have adopted this platform.

Revolutionizing Carbon Emissions Via Hedera Consensus Service

Furthermore, atma.io is set to revolutionize carbon emissions tracking by utilizing the Hedera Consensus Service (HCS) and Hedera Token Service (HTS) to capture emissions data at a highly detailed level. Additionally, atma.io will harness the capabilities of the Guardian solution, an open-source tokenization service designed to streamline the creation and identification of ESG (Environmental, Social, and Governance) assets.

This groundbreaking approach will empower atma.io customers spanning various industries to comprehensively monitor their emissions and actively facilitate carbon reduction efforts within the atma.io Connected Product Cloud.

Speaking on the development, Max Winograd, co-founder of atma.io said that since the inception of atma.io, they have witnessed robust adoption by brands spanning diverse industries. This includes apparel, food, cosmetics, retail, and pharmaceuticals. Max added:

“They all need end-to-end supply chain traceability, carbon accounting and carbon reduction capabilities to meet their net-zero emissions goals and provide their consumers with the product transparency they demand. We look forward to routing billions of item-level data transactions through the Hedera network”.

Atma.io and Hedera – Moving Beyond Traditional Supply Chains

Through the utilization of Hedera services, atma.io now provides a comprehensive platform for brands spanning various industries. This platform facilitates intricate carbon accounting, carbon footprint tokenization, and the acquisition of reputable carbon reduction tokens, all of which aid in the pursuit of net-zero emissions objectives.

Collaborating with the HBAR Foundation and seamlessly integrating with Hedera’s network services, atma.io extends its commitment to advancing sustainability initiatives. This endeavor builds upon the sustainability and waste reduction focus of atma.io’s Spring 2022 release, showcasing Avery Dennison’s dedication to leveraging cutting-edge technology for sustainable progress. Shayne Higdon, CEO and co-founder of the HBAR Foundation said:

Avery Dennison and atma.io’s leadership in enabling granular accounting of carbon emissions, along with their broader sustainability initiatives to provide customers with a path to net-zero emissions, is a major step forward for the entire industry.