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- Polygon Labs has made yet another strategic move, as it announces a new partnership with the leading Customer Relationship Management (CRM) platform Salesfores.
- The partnership introduces Salesforce Web3, an NFT management platform designed to allow Salesforce customers to design loyalty programs for their customers.
Polygon is expanding its network reach and usability with the introduction of partnerships across different platforms in the fintech world. This time, Polygon has struck a partnership with the leading Customer Relationship Management (CRM) platform, to offer token-based loyalty programs to its customer base.
The partnership has introduced salesforce’s very own Web3 platform, designed to aid its customers with the creation of token-based loyalty programs. Using salesforce Web3, customers can access customer data in real-time, check Blockchain activities, as well as mint and trade NFTs.
We are excited to share that salesforce has launched on 0xPolygon! Salesforce will help their clients onboard Polygon with its management platform to help its clients create token-based loyalty programs.
Ryan Wyatt tweeted while observing that Salesfore notes that most of its customers already use Ethereum or Polygon.
Speaking to a media outlet, Adam Caplan, the GM of Web3 at Salesforce, highlighted the importance of cryptocurrency wallets for leading brands as market policies and rules evolve. Adam Caplan said:
One of the most interesting and powerful things is access to first-party data, as regulations shift and Apple changes the rules around cookies, Facebook and brands don’t want to spend all this money with some of these organizations—the crypto wallet becomes really powerful so I can directly engage with a customer and have access to that first-party data.
Salesforce is making a significant impact on customers in the NFT industry
The American cloud-based software company Saleforce, offers services that help marketing, sales, commerce, service, and IT teams of different brands and businesses across the globe.
Its recent partnership with Polygon comes not long after it launched its NFT cloud pilot back in June of 2022. Salesforce announced that the move was intended to allow its NFT cloud customers to build communities passionate about the brand.
The aim is for NFT Cloud customers to drive communities who are passionate about the brand. It’s a shift from being a customer to an audience, and now to a true community due to the element of ownership. Using the NFT cloud, customers can mint and sell NFTs. At the time of the launch, the cloud was rolled out as a pilot program, exclusive to a select few customers like Crown Royal, Scotch & Soda, and toy company Mattel.
The aforementioned customers later launched limited NFT collections that recorded significant numbers in sales. Mattel would go on to launch a Hot Wheels NFT Garage Series, with 215,000 digital car NFTs. The series would sell out in 12 hours.
