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- “Verify,” the innovative tool from Fox and Polygon, employs blockchain to track media authenticity, fighting deepfakes and fake news.
- Developed in beta by Fox’s technology team, “Verify” allows publishers and consumers to verify the provenance of digital content.
In the ongoing fight against fake news and the proliferation of deepfakes, media powerhouse Fox Corp, parent company of Fox News, has taken a significant step by teaming up with blockchain project Polygon.
Today, Fox Corporation takes a significant step toward meeting this challenge by publicly launching a beta version of Verify, an open source protocol designed to establish the history and origin of recorded media, built on Polygon PoS.
The closed beta version of Verify was launched on August 23, coinciding with the first Fox News Republican debate. To date, 89,000 pieces of content, spanning text and images, have been signed into Verify from Fox News, Fox Business, Fox Sports and Fox TV affiliates.
On Verify, publishers can register content to prove its origin
Individual pieces of content are cryptographically signed on the blockchain, allowing consumers to identify content from trusted sources using the Verify tool. This protocol, developed by Fox’s technology team, has as its main purpose to establish the origin and history of registered media, while seeking to facilitate the connection between artificial intelligence platforms and media companies.
Welcome to the Polygon ecosystem, Fox Corporation!
Today is the public beta release of Verify, an open source protocol that makes it easy for media companies to register content, like images, videos, and text, so that consumers can confirm their authenticity.
Built by Fox…
— Sandeep Nailwal | sandeep. polygon 💜 (@sandeepnailwal) January 9, 2024
According to a press release, “Verify” will allow readers to know the provenance of certain images. “On Verify, publishers can register content to prove its origin,” the release stated.
“Each piece of content is cryptographically signed on the blockchain, allowing consumers to identify content from trusted sources using the Verify tool.”
A Detailed Look at Verify: Behind Truth in Digital Media
In this exciting chapter of technological innovation, “Verify” arrives as an essential tool in the quest for authenticity in the vast world of digital media. Developed in the bowels of Fox, this open source protocol stands as a beacon of certainty amidst the rising tide of manipulated digital information.
Imagine being able to trace the origin of an image with just a few clicks. This is the promise that “Verify” brings with it. Publishers can now register their content on this platform, securing a cryptographic mark that certifies its authenticity. Wouldn’t it be wonderful to fully trust the source of our news and visual content?
The Power of Blockchain Verification
“Verify” not only represents a barrier against deepfakes and fake news, but also embraces the transformative potential of blockchain technology in the way we consume information. By relying on Polygon’s blockchain, “Verify” becomes a living testament to applied innovation.
Now, the protocol has been made open source, allowing the public to contribute and fork the source code. Media companies can turn to Verify to get in touch, while consumers use the Verify tool to confirm the provenance of digital content from participating Fox sources.
With this technology, readers will have certainty that an article or image purporting to come from a publisher actually originated from the source. Imagine a world where every article, every image, is immutably linked to its origin.
Authenticity is not just a promise, but a reality backed by the security of the blockchain. With “Verify,” Fox is not only responding to today’s challenges, but also shaping the future of verified and trusted information.
How Verify Works in the Real World: A Simple Breakdown
Let’s delve into the practical workings of Verify. Publishers, in their quest to provide legitimate content, register their creations on the platform. Each piece of content is tagged with a cryptographic signature on Polygon’s blockchain, ensuring the unalterability of information about its origin.
Verify establishes a technical bridge between media companies and AI platforms. With its Verified Access Point, it creates new business opportunities for content owners by using smart contracts to set programmatic conditions for content access.
When consumers encounter this content online, the Verify tool acts as a shield of trust. The authenticity of the content can be verified with a few clicks. Who needs to doubt the provenance of an image when the blockchain has already delivered its verdict?
The Future of Truth in Media: A Revolutionary Perspective
With “Verify,” Fox is not only addressing the current threat of deepfakes, but also leading the way to a new era of trust in digital media. Imagine a world where truthfulness is not a luxury, but a standard? This protocol is not simply a tool for the present; it is the seed planted to harvest a future where trustworthy information is the norm.
The question that arises is: how will this change the way we consume news? How will it impact the relationship between the media and its audiences? With “Verify,” Fox is setting the course for a new era of trust in a digital world saturated with contradictory information.
As AI-generated text and images circulate more widely online, Verify will be able to help consumers not only identify the true source of content, but also give media publishers more control over relationships with AI platforms that scour the web.
Polygon’s Strategic Alliance in Verify: A Grounded Partnership
The choice of Polygon as the underlying blockchain for Verify is no accident. Polygon, with its robust proof-of-participation structure, provides the security and efficiency needed to support a project of this scale. Fox has made a strategic decision to partner with a technology that not only promises, but delivers.
The collaboration between Fox and Polygon is a testament to how leading companies can come together to address the most pressing challenges of our time. It is a partnership that seeks not only to protect the integrity of the media, but also to foster trust in a digital world saturated with conflicting information.
“Verify represents more than a tool against Deepfakes
It is a system that guides the media industry toward a destination where authenticity and trust are the foundation. Fox, through this initiative, not only protects its own legacy, but also takes a bold step towards building a safer and more trustworthy media ecosystem.
In a world full of digital uncertainty, Fox and Polygon have teamed up to offer a point of trust amidst the information storm. Isn’t that something worth celebrating?
