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- Playnance is expanding into sports and esports through an integration that will bring access to more than 2.5 million live events a year.
- The rollout will begin on PlayW3 next week and ties real-time on-chain participation directly to the $GCOIN ecosystem.
Playnance is pushing further into the on-chain entertainment trade, this time through sports and esports, in a move that broadens the role of its $GCOIN token well beyond its current gaming footprint.
The company said its integration with SOFTSWISS Sportsbook will allow users across its partner network to access more than 2.5 million live sports and esports events annually. That includes major leagues such as the NBA, Premier League and LaLiga, as well as global esports tournaments and a long tail of regional events. The experience is expected to go live next week on PlayW3 before expanding across the wider Playnance ecosystem.
A bigger bet on real-time, on-chain participation
What Playnance is trying to do here is fairly clear. It wants to turn one of the world’s largest entertainment categories into a high-frequency on-chain environment where users can participate in real time without dealing with the usual blockchain friction.
According to the company, the infrastructure is non-custodial and gasless at the user level, allowing participants to engage across thousands of events each day. Users will be able to predict outcomes and interact live, with activity tied directly to on-chain systems rather than handled off-platform and settled later.
Pini Peter, chief executive of Playnance, said the expansion reflects the company’s broader ambition to bring entertainment fully on-chain, adding that global sports and esports are now being folded into the same ecosystem that already includes social casino products and prediction markets.
$GCOIN moves deeper into the centre of the model
The token angle matters here. Playnance said the sports rollout will include a dedicated staking programme, allowing users to lock $GCOIN into the sports ecosystem and receive protocol-based rewards linked to activity.
That gives the token a more direct utility layer inside a category where engagement can be continuous rather than occasional. The company says it already processes more than 2 million on-chain transactions a day, supports more than 10,000 social casino games, and has seen more than 1.4 billion $GCOIN staked since launch.
SOFTSWISS Sportsbook’s Aleksandr Kamenetskyi said the integration is meant to combine real-time sports and esports data with decentralized execution, effectively using blockchain rails to handle a type of user activity that has usually stayed inside traditional gaming systems.
