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- Bitget becomes the first crypto partner in MotoGP history with a multi-year regional sponsorship deal.
- Bitget expands reach with VIP trading tools, Gen Z engagement, and a blockchain-backed summer conference in Croatia.
MotoGP and the crypto world? If in the past it sounded like two worlds that didn’t connect, now the two actually complement each other.
Bitget, a global crypto platform that is increasingly appearing in public discussions, has just made history as an official regional partner of MotoGP—the most prestigious motorcycle racing event in the world. This is not just an advertisement on the side of the track, but a strategic step designed for the next three seasons, from 2025 to 2027.
We're thrilled to announce that Bitget has become the Regional Partner of MotoGP for selected Grand Prix events in 2025! 🏁
Kicking off at the iconic Mugello Circuit, the partner brings together the breakneck speed of racing with the high-stakes precision of crypto trading.… pic.twitter.com/uQvaVUGVw9
— Bitget (@bitgetglobal) June 21, 2025
Bitget Hits the Track with MotoGP and Jorge Lorenzo at Full Speed
The launch of this collaboration was carried out during the Italian Grand Prix at Mugello. Bitget’s name immediately appeared at various iconic points on the circuit. But not only Mugello, reportedly they will also be present at the Spanish GP (Barcelona), Germany (Sachsenring), and Indonesia (Mandalika).
Not to be left behind, Jorge Lorenzo, a former three-time MotoGP world champion, was recruited as the face of the campaign entitled “Make It Count.” In essence, the spirit of precision and speed on the track is directly connected to quick decisions in the world of crypto trading. It makes sense, right? Both require sharp reflexes and a cool head.
Younger Generations Are Planning Retirement with Crypto, Not Paperwork
On the other hand, last January, as we previously reported, Bitget Research’s report revealed something interesting: around 20% of Gen Z and Alpha prefer a crypto-based pension system over a traditional pension.
The reason? Transparency and decentralization are key. For them, crypto is no longer about quick money, but a way to design a more flexible future. Just imagine, young people are now planning their retirement while lying down—using an application, not a paper form.
Furthermore, Bitget has also just become the main sponsor of the Crypto Conference Zrce Beach 2025 in Croatia, which took place from June 18 to 21. This event combines a summer festival with blockchain education, from discussion panels, workshops, to a ‘Crypto Treasure Hunt,’ which was carried out together with Sweat Wallet.
In total, there were more than 200 Web3 industry players in attendance. The style of the event was relaxed, but the message was quite clear: the crypto world is no longer just a closed discussion space for “geeks,” but is starting to penetrate the public space with a more flexible style.
Not only about branding and sponsorship, Bitget is also serious about the product side. On June 18, they released Bitget PRO—a program for heavyweight traders aka institutions and VIPs.
In it, there are a series of facilities such as larger API limits, loan offers, custody services, and relaxed withdrawal limits. In essence, they want to answer the needs of market players who are not just trading from their smartphones, but really need professional solutions.
Returning to the collaboration with MotoGP, this step is not just a promotional strategy, but a kind of declaration: that the crypto world is no longer marginalized. Now, it is present at iconic circuits, collaborating with racing legends, and appearing in front of millions of eyes watching from all over the world.
