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- More financial advisors are investing in crypto, and client interest is growing fast.
- Regulatory concerns are easing, but limited access to crypto remains a challenge for many advisors.
A new Asset Management Company Bitwise survey shows positive sentiment towards cryptocurrency among US-based financial advisors. Carried out between November 14 and December 20, 2024, the survey captures a new trend concerning advisors’ perceptions and behaviors regarding crypto assets.
The results show that 22% of advisors allocated client funds to crypto in 2024, doubling from 11% in 2023. Additionally, 96% of advisors received inquiries about cryptocurrency from clients, indicating rising interest. Among those already investing in crypto, 99% plan to maintain or increase their allocations in 2025.
Impact of 2024 U.S. Elections on Crypto Sentiment
The result of the 2024 election in the United States appears to have influenced advisors’ enthusiasm for cryptocurrency, reported CNF. The election results inspired 56% of advisors to invest in cryptocurrency in 2025, as disclosed in the survey. This shift implies that there are political and regulatory factors in the investment decision process.
Therefore, while adoption is rising, access to cryptos remains a problem. Of the advisors surveyed, only 35% have the authority to make purchases for client accounts. This limitation points to the need for increased investment to cater to the increasing demand, which is coming about due to increased knowledge about the laxative effects of the prisoner.
Crypto ETFs Gain Popularity Amid Regulatory Improvements
Financial advisers still favor digital currency equities ETFs in their quest to access the digital asset market, reported CNF. These products provide approved techniques for investing in tokens without directly owning cryptocurrencies.
Issues related to regulatory risks have also been reduced. In prior years, about 60-65% of advisors voiced concerns over regulation, but in 2024, their number has reduced to 50%. According to this trend, the level of regulation is gradually making more sense and leading more advisors to consider investing in crypto.
Increasing Demand for Crypto Investment Options
This survey featured responses from 400 financial professionals, including independent registered investment advisors, broker-dealer representatives, financial planners, and wirehouse representatives. CNF reported it points toward the growing crypto adoption trajectory.
More advisors who shied away from crypto are now considering it. About 8%of advisors stated they would invest in crypto assets for their clients. This was 10% two years ago; now, it is 19%, a change of attitude.
Survey Shows Rising Interest in Crypto Investments in 2025—source: Bitwise Survey.
Bitwise’s Chief Investment Officer Matt Hougan also highlighted this trend shift, which, while growing, is still leaving the majority of advisors inaccessible to Crypto for their clients. It is, therefore, expected that as the type of investment platforms changes and the regulation becomes more established, the openness will also be realized.
As financial advisors manage trillions of dollars in assets, which requires more active participation in crypto investments, this may mean that the assets will be more deeply integrated into the portfolio. The ongoing developments invested in the strategy mean that crypto will gain more adoption in the advisory space in the coming years.
